Bianca Censori’s Brand Battle with Kim Kardashian

Bianca Censori, the wife of Kanye West, appears to be engaged in a calculated rivalry with his ex-wife, Kim Kardashian, particularly in the fashion industry.

Kardashian’s shapewear brand, SKIMS, is a significant source of her wealth, reportedly accounting for 75% of her fortune.

Launch of Bianca’s Brand

The 30-year-old Australian model is set to launch her own brand, aptly named “Bianca,” on December 11, 2023.

This release comes two months later than her initial launch date, but she is now ready to unveil her collection.

Recently, Bianca shared a sneak peek of her upcoming line with her 493,000 Instagram followers, showcasing various items including bras, panties, waist cinchers, and tights.

Fashion Choices and Style

The pieces that Bianca modeled have been described as somewhat retro and matronly, possibly due to her alleged 32G cup size, which limits her design options.

Interestingly, she chose to take her promotional photos herself using her cellphone in a mirror, rather than hiring a professional photographer.

In her posts, she styled her SKIMS-inspired outfits with leg warmers and silver pumps, creating a unique look that drew attention.

In every single post, the former Kelektiv design consultant tagged the designer Marc Jacobs (pictured October 22) - who does not sell bras, panties or tights on his website

Social Media Comeback

Bianca made her return to social media on Halloween after a six-month hiatus.

She posted a playful image of herself holding a prop knife while dressed in a strapless bodysuit, signaling her intent to re-engage with her followers.

Collaboration Speculations

Throughout her posts, Bianca consistently tagged designer Marc Jacobs, who, notably, does not sell similar lingerie products on his website.

This has led to speculation that she may have secured a collaboration with Jacobs, who has previously worked with Kim Kardashian, making her the face of his campaigns.

The SKIMS Rivalry

A source close to the situation revealed that Kanye West sees Bianca’s brand as a form of revenge against Kim.

He is reportedly determined to outshine her in every aspect of their lives, and Bianca’s brand appears to be intentionally designed to compete with SKIMS.

Insiders claim that the aesthetics and overall vibe of Bianca’s promotional materials closely mirror those of Kim’s successful brand.

Perhaps Bianca scored a collaboration with the 62-year-old tastemaker, who previously made Kim Kardashian the face of his FW/23 campaign

Kim’s Reaction

Kardashian is said to be furious about this perceived competition, believing that Kanye is orchestrating these moves from behind the scenes.

The insider noted that the similarities between Bianca’s photos and SKIMS are unmistakable, suggesting a deliberate effort to rival Kim’s brand.

Kanye’s Influence

Kanye West has a history of influencing fashion trends and brand strategies.

He co-founded SKIMS with Kim and played a significant role in its early development, even being credited as a “Ghost Creative Director.”

His involvement in Bianca’s brand seems to echo this pattern of influence, with many suggesting that he is using Bianca as a means to assert control and grab attention.

Financial Support and Family Dynamics

Despite the ongoing brand rivalry, Kanye reportedly provides $200,000 per month in support for his four children with Kim: North, Saint, Chicago, and Psalm.

However, it has been reported that the children have not heard from him in several months, highlighting potential family tensions amidst the public drama.

The 45-year-old SKIMS CEO originally co-founded her $4B shapewear company in 2019 with married couple - Jens Grede and Emma Grede - which has now expanded into loungewear, swimwear and a men's line (pictured September 24)

Kanye’s Career Moves

As for Kanye, he continues to make waves in the music industry.

He is set to release his 11th studio album, titled “Bully,” on November 10, 2023.

Additionally, he has a performance scheduled for November 29 in São Paulo, Brazil, indicating that he remains active in his musical pursuits despite personal controversies.

Conclusion: A Complex Landscape

The rivalry between Bianca Censori and Kim Kardashian is unfolding against a backdrop of personal and professional complexities.

Bianca’s upcoming brand launch is poised to challenge Kim’s SKIMS directly, and the implications of this rivalry extend beyond fashion into their personal lives.

As both women navigate their respective paths, the public remains captivated by the drama that unfolds, particularly given Kanye’s involvement in both their lives.

With the fashion industry watching closely, it will be interesting to see how this calculated brand war develops in the coming months, especially as both women strive to establish their identities in a highly competitive landscape.