Rapper Snoop Dogg is making headlines after reversing course on past criticisms of LGBTQ+ representation, now championing same-sex parenting through a new children’s song and GLAAD partnership.

In a twist no one saw coming, legendary rapper Snoop Dogg — once slammed for his controversial remarks about same-sex representation in children’s movies — is now stepping into the spotlight with a powerful new message: Love is love, no matter what it looks like.

And he’s backing it up with a children’s song, a GLAAD partnership, and some strong words for anyone questioning same-sex parenting.

The 53-year-old rap icon, best known for hits like “Drop It Like It’s Hot” and “Gin and Juice,” made headlines earlier this year when he expressed discomfort over a lesbian kiss in Disney and Pixar’s Lightyear during an episode of the It’s Giving podcast.

Snoop recalled taking his grandson to see the animated Toy Story spin-off, only to be blindsided by a same-sex kiss that left the child asking questions the rapper wasn’t prepared to answer.

“Papa Snoop? How she have a baby with a woman? She a woman!” Snoop recounted his grandson asking during the film. His reaction? Shock, confusion, and — as he bluntly put it — a feeling of being “thrown for a loop.”

“I didn’t come here for this s—. I just came to watch the goddamn movie,” he admitted, adding, “I’m scared to go to the movies now. Y’all throwing me in the middle of s— that I don’t have an answer for.”

The backlash was swift. Critics accused the rapper of ignorance, homophobia, and failing to use his platform to educate instead of alienate. But now, just two months later, Snoop is rewriting the narrative in a way few expected — and he’s doing it on the biggest stage yet.

On Thursday, October 16, during GLAAD’s annual Spirit Day — a day dedicated to standing up against LGBTQ+ bullying — Snoop announced his newest project: an inclusive children’s single titled “Love Is Love.”

The song, released under his Doggyland kids’ brand, is a bright, affirming anthem aimed at celebrating all kinds of families — including those with two moms, two dads, or any variation in between.

“Whether it’s two fathers, two mothers, whatever it is, love is the key,” Snoop said in a candid conversation uploaded to his YouTube channel.

Joining him was Jeremy Beloate, an openly queer former contestant from The Voice and the newest signee to Snoop’s Death Row Records label.

“It’s a beautiful thing that kids can have parents of all walks [of life], and be able to be shown love, and be able to be taught what love is,” Snoop continued. “Hate is taught, and so is love.”

The pivot is remarkable not just for its message but for its honesty. Snoop openly admitted that he’s learning — in real-time — how to navigate topics like LGBTQ+ representation, especially as a grandfather to seven young children.

His collaboration with GLAAD, once an unlikely pairing, now feels like a deliberate and meaningful step toward allyship.

“I think these kids are being loved by these great parents [who] are showing them an example of what family is,” he said, adding, “So, I wanna give a shoutout to all of the parents out there for doing such a great job with these kids.”

For a man who once helped define gangsta rap, Snoop Dogg’s embrace of diversity and family inclusivity might seem unexpected. But those close to him say it’s not out of character — it’s evolution.

The rapper, who accepted the Ultimate Icon Award at the 2025 BET Awards earlier this year, has been increasingly vocal about his desire to use his platform for good, especially when it comes to children’s programming.

“I have the opportunity to teach these kids through my music,” he explained. “That’s why I agreed to the partnership [with GLAAD]. I wanna help kids grow up feeling loved and accepted.”

Still, the internet isn’t entirely convinced. While many praised Snoop’s growth and willingness to learn, others have questioned the timing and motives of the move.

Some critics argue that his original comments about Lightyear revealed a deeper discomfort with LGBTQ+ issues — one that a single song might not erase.

But others, including Beloate, say Snoop’s actions speak volumes. “It’s not about being perfect,” Beloate said during their conversation. “It’s about showing up, doing the work, and being open to change. And that’s what Snoop is doing.”

Indeed, in an era where celebrity apologies often come off as hollow PR stunts, Snoop’s transparency feels refreshingly human. He didn’t pretend to have all the answers. Instead, he used his confusion as a catalyst for dialogue — and ultimately, for growth.

The new single “Love Is Love” is already being shared in classrooms and online as part of GLAAD’s educational initiatives.

And while it’s too soon to say whether this will be remembered as a turning point in Snoop’s career or just a short-lived media moment, one thing is clear: he’s no longer staying silent on the subject of LGBTQ+ families.

Whether fans embrace this new chapter or raise their eyebrows at the apparent 180, Snoop seems ready to stand by his new stance.

“Love is love,” he repeated. “That’s what I want my grandkids — and all kids — to understand. It doesn’t matter what kind of family you come from. What matters is that you’re loved.”