Cooper Flagg’s mother, Kelly Bowman Flagg, defended her viral “On his head!” celebration during a Duke vs. UNC game, explaining it as a reaction to harsh treatment from UNC fans and calling it a “big F-you” to their classless behavior.

Kelly Bowman Flagg, the mother of Duke star Cooper Flagg, has responded to the viral moment following her wild celebration during her son’s game against the University of North Carolina on March 8, 2025.

The incident occurred after Cooper Flagg, one of the most highly-regarded college basketball players in the nation, made an incredible dunk, which prompted Kelly to shout “On his head!” while patting the top of her head.

Her excitement quickly caught the attention of social media users, with many noting the intensity of her reaction. Some even heard her say, “On his f—ing head!” which only added fuel to the fire.

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After the clip went viral, Kelly took to Facebook to address the uproar. She apologized to anyone who may have been offended by her language during the moment of intense celebration.

Kelly also thanked the supporters who had reached out, jokingly referring to those willing to set up a “go fund me” for bail money, a nod to the intensity of her words.

She wrote, “I appreciate all of you who have supported us all season long, especially last night after my call for bail money.”

Despite the apology, Kelly stood by her emotional reaction, stating that her real friends were not shocked by her behavior and explaining that she had been caught in an intense moment at the game.

Kelly further detailed how the situation leading up to the celebration had been extremely charged, with the atmosphere in the UNC arena proving to be more hostile than expected.

She explained that she and Cooper’s father were taken aback by the crudeness of the UNC fans as they made their way into the venue.

According to Kelly, the harassment didn’t stop at just taunts directed at the parents but also included verbal abuse aimed at Cooper and his teammates throughout the game.

She emphasized that the celebration was not just a reaction to her son’s athletic performance but also a response to what she perceived as unsportsmanlike behavior from the opposing fans.

For Kelly, the celebration was more than just about her son’s dunk; it was about standing up to the “classless” comments and behavior from the UNC fans.

In her post, she reflected that her celebration was a way of saying “a big F-you” to the fans who had been rude and disrespectful throughout the game.

Kelly acknowledged that her language may not have been the best “look,” but in the heat of the moment, she felt justified in letting out her frustration.

Cooper Flagg’s dunk during the March 8 game was not just a standout moment in the match but also a defining moment for his growing reputation as one of the top talents in college basketball.

As a key player for Duke, Cooper has been under the microscope all season, and this viral celebration has only increased the attention surrounding his name.

However, the attention was not just focused on his athleticism; it also spotlighted his family’s experience in the often intense world of college sports.

This latest incident has sparked a wider conversation about the sometimes hostile environment that fans and players can face, particularly in highly competitive games like those between Duke and UNC, two of the biggest rivalries in college basketball.

For Kelly, this moment highlighted not just her son’s incredible skill but also the emotional toll that the fans’ behavior had taken on her and her family.

Although the celebration was a reaction to a personal and charged experience, it also showed how invested Kelly was in her son’s success and well-being, especially when faced with what she deemed unfair treatment.

In the aftermath of the celebration, fans and media alike have discussed Kelly’s emotional reaction, with some supporting her stance and others critiquing the language used.

However, one thing is clear: the moment was a reflection of the intense passion that sports can evoke, both on and off the court.

For Kelly and her family, this episode serves as yet another reminder of the pressures and emotions that come with having a highly publicized athlete in the family.

While the incident will likely remain a memorable moment in Cooper Flagg’s career, it also sheds light on the broader issues of sportsmanship, fan behavior, and the challenges faced by families in the competitive world of college athletics.

As Cooper continues to build his reputation and career, his family will no doubt remain a central part of his journey, navigating the highs and lows of the spotlight that comes with being one of the top basketball prospects in the country.

And for Kelly Bowman Flagg, this celebration was more than just a victory for her son—it was a way to assert herself and her family’s place in a high-pressure environment, reminding everyone of the emotional stakes involved.