Miley Cyrus, at 32, has stunned the fashion world by launching her first fragrance Wild Bloom with Gucci — a bold collaboration born from her passion for self-expression and years of reinvention, now sparking excitement, debate, and emotional praise as fans celebrate her fearless new chapter.

Miley Cyrus, the ever-evolving pop sensation turned cultural icon, has added yet another accomplishment to her already dazzling career — the launch of her very first fragrance with Gucci.

The surprise debut, announced in Milan on Tuesday evening, has the fashion and entertainment world buzzing with anticipation, as fans and industry insiders alike scramble to get their first whiff of the scent that is already being touted as one of the most daring fragrance releases of the decade.

At 32 years old in 2025, Miley is no stranger to reinvention.

From her Disney Channel beginnings as Hannah Montana, to her shocking “Wrecking Ball” era, to her critically acclaimed rock-inspired album Plastic Hearts, she has proven time and again that she refuses to be confined to a single box.

Now, teaming up with Gucci — one of the most influential luxury houses on the planet — Miley is stepping into an entirely new arena: high-end beauty.

The fragrance, reportedly named Wild Bloom, is said to embody Miley’s untamed spirit, blending bold floral notes with hints of leather and smoke, an olfactory reflection of the star’s duality: delicate yet rebellious, soft yet unshakably fierce.

During the unveiling event, held at Gucci’s flagship store in Milan’s fashion district, Miley arrived in a jaw-dropping emerald-green gown, paired with her signature platinum blonde hair styled in soft waves.

Cameras flashed as she greeted fans and shared her excitement about the launch.

“Fragrance has always been about memory for me,” Miley said on stage, addressing the audience of fashion journalists, influencers, and longtime fans who had gathered.

“I wanted to create something that wasn’t just another pretty bottle on a shelf.

Wild Bloom is about freedom, self-expression, and a little bit of danger — just like me.” Her words drew laughter, applause, and a wave of enthusiasm that immediately began trending on social media under the hashtag #MileyForGucci.

Gucci’s creative director, Alessandro Michele, also spoke at the event, praising Miley’s vision and boldness.

“Miley embodies the spirit of Gucci in the most authentic way possible.

She’s fearless, she’s unapologetic, and she’s constantly pushing boundaries.

With this fragrance, we wanted to capture that essence, and I think we’ve done exactly that.”

Behind the scenes, sources revealed that the collaboration has been nearly two years in the making.

Gucci executives reportedly approached Miley in late 2023, intrigued by her unique blend of star power, edginess, and universal appeal.

After several secret meetings in Los Angeles and Florence, the partnership was sealed, and development began.

The fragrance itself was created in collaboration with some of the world’s leading perfumers, who worked closely with Miley to ensure the scent reflected her personality and artistry.

Fans, meanwhile, have flooded social media with mixed but passionate reactions.

Some are thrilled that Miley has ventured into the luxury beauty world, hailing her as the perfect face for a bold, unconventional fragrance.

Others, however, have criticized the move as a “cash grab” or an unnecessary distraction from her music.

Still, early reviews from fashion editors and industry insiders suggest that Wild Bloom could become a major player in the luxury fragrance market, with demand already soaring in pre-orders.

The fragrance will initially launch in select Gucci stores worldwide and online starting next month, with plans for a global rollout by the holiday season.

Prices will range from $120 for the smallest bottle to $350 for the deluxe edition, which comes in a hand-crafted case inspired by Miley’s love of vintage Americana and rock ‘n’ roll aesthetics.

This isn’t Miley’s first foray into high fashion.

She has been a longtime face of Gucci campaigns, most notably appearing in the Gucci Flora Gorgeous Gardenia campaign in 2021.

However, this fragrance marks the first time she has played such an active role in the creative process, making it a deeply personal milestone in her career.

As the night in Milan drew to a close, Miley addressed the crowd one last time: “I’ve spent my whole life chasing new ways to express myself — through music, through fashion, through art.

Now, I get to share a piece of myself in a completely different way.

I hope Wild Bloom inspires people to be fearless, to embrace every side of who they are, and to never apologize for it.”

With that, the pop star-turned-style icon officially stepped into the world of fragrance, leaving the audience spellbound and the fashion world hungry for what comes next.

For Miley Cyrus, it seems, reinvention has no limits — and Gucci is more than happy to join her on the ride.