Jimmy Fallon’s new competition series On Brand, co-hosted with Bozoma Saint John, is set to premiere on September 30, blending humor, branding challenges, and creativity, as Fallon brings his comedic charm to the business world, leaving fans excited to see if this new venture will be a hit in the competitive TV landscape.

Jimmy Fallon is stepping into a brand new role that’s sure to keep fans on the edge of their seats.

In a highly anticipated move, Fallon is not only the host but also an integral part of the brand-new competition series, On Brand with Jimmy Fallon, set to premiere on September 30 at 8 p.m.ET/PT on NBC, with the next-day release on Peacock.

ET was granted an exclusive behind-the-scenes look at the set of Fallon’s latest venture, and let’s just say, it’s everything fans could hope for—and then some.

The show, which Fallon co-hosts alongside business mogul Bozoma Saint John, promises to be a thrilling and fast-paced look into the world of branding, as contestants go head-to-head in a series of challenges designed to test their creative skills and knowledge of today’s most iconic brands.

Think Shark Tank meets The Voice—but with Fallon’s signature sense of humor sprinkled in.

While Fallon’s playful and witty personality has long been beloved by his fans, this new project takes a slightly different spin, blending the high-stakes energy of competition with the charm of Fallon’s signature comedy.

On Brand is set in a visually stunning, high-energy environment, featuring contestants who must pitch, strategize, and brand their way to the top.

And Fallon? As expected, he’s ready to add his comedic touch to the chaos, interacting with contestants and judges, all while making the entire thing feel like a fun, engaging experience.

“Who says you can’t have fun while making big business moves?” Fallon quipped while on set.

His easy charm was on full display as he joked with Bozoma Saint John, the renowned business executive and former CMO of companies like Uber and Apple, who joins him as co-host and serves as an invaluable resource for the contestants.

The chemistry between Fallon and Saint John is palpable, with the duo playing off each other effortlessly, setting the stage for a dynamic viewing experience.

“I’m thrilled to be a part of this show,” said Saint John, who, in addition to her business acumen, brings a fresh, relatable energy to the project.

“It’s amazing to see how creativity and strategy can work together.

It’s a competition, yes—but it’s also about teaching people how to think outside the box when it comes to branding.

I’m so excited to see the next generation of brand creators!”

As ET was given an exclusive tour of the set, it quickly became clear that this competition isn’t just about making the best pitch—it’s about finding ways to stand out in today’s ever-evolving market.

From branding challenges to team-building exercises, each episode will push contestants to the limit, testing not just their business skills but their ability to adapt in a world where success often hinges on creativity and fresh thinking.

Behind the scenes, the energy was electric as crew members rushed to get the set ready, fine-tuning every detail to ensure that the first episode would be nothing short of spectacular.

The production values are high, with intricate sets that reflect the diverse world of branding—from sleek, modern boardrooms to creative spaces where ideas are born.

As Fallon ran through some of his opening lines, it was clear he was ready to deliver another hit, mixing humor with a genuine love for the business world.

Fans of Fallon’s late-night talk show will recognize the same warmth and wit he brings to his nightly monologues, but On Brand offers something new—an opportunity to showcase the business side of Fallon’s dynamic personality.

It’s a show that combines entertainment with real-world challenges, giving audiences a glimpse of how brands are built in today’s market.

The show is set to draw a wide audience, with viewers ranging from business-minded individuals to casual fans who simply love a good competition.

Whether you’re passionate about branding, strategy, or just looking for an exciting new show to binge, On Brand with Jimmy Fallon promises to deliver on all fronts.

As the clock ticks down to the premiere, anticipation is building.

Will Fallon’s latest venture be the next big hit in the competition genre? With his comedic chops, business expertise, and a bit of friendly competition, it’s safe to say that On Brand has all the ingredients to become a fan favorite.

The only question left is: can you keep up with the competition?

Tune in on September 30 at 8 p.m.

ET/PT on NBC, or catch the next-day release on Peacock.

You won’t want to miss this exciting new chapter in Fallon’s career.