After HGTV abruptly canceled their hit show, Egypt Sherrod and Mike Jackson turned setback into triumph by launching a bold new digital-first design venture that not only restores their creative freedom but also positions them as trailblazers reshaping the future of home renovation content, proving resilience can spark reinvention.

The world of home design television was rocked earlier this year when HGTV made the unexpected decision to cancel the hit renovation series hosted by Egypt Sherrod and her husband, Mike Jackson. For fans, the news felt like a gut punch.

The couple, who had built a loyal following with their mix of design expertise, real estate savvy, and undeniable on-screen chemistry, suddenly found themselves without a network platform.

But what looked like an ending has now turned into a powerful new beginning—and the move they just announced is already changing the landscape of home design and renovation media.

The cancellation, which insiders said was tied more to shifting network priorities than to ratings, could have easily derailed their momentum.

Instead, Egypt and Mike chose resilience over retreat.

In a recent interview, Sherrod admitted, “We were shocked, of course.

But the thing is, Mike and I have never let outside circumstances dictate our destiny. We knew there was more for us to build, literally and figuratively.”

And build, they did. The couple has now revealed their latest venture: a digital-first home design and lifestyle platform that combines streaming content, interactive tutorials, and even a marketplace for bespoke furniture and décor.

Unlike traditional television shows bound by scheduling and network demands, their new project gives them total creative freedom—and early reactions suggest fans are thrilled.

Within hours of launching their teaser trailer online, the couple’s Instagram accounts were flooded with supportive comments.

One fan wrote, “This is the future! Forget HGTV—we’ll follow you anywhere.”

Their new company, tentatively titled “Elevations”, is more than just a show.

It’s a hybrid brand—part digital series, part design school, and part e-commerce hub.

The couple is working with top interior designers, contractors, and artisans to offer curated experiences and products.

Jackson described it as “a way to invite people not just to watch us transform homes, but to actually learn how to do it themselves, with the tools and products we trust.”

Industry experts are already calling it a game-changer.

Streaming services and digital creators have been slowly encroaching on HGTV’s traditional dominance for years, but Egypt and Mike’s venture marks the first time a major HGTV power couple has gone fully independent.

By leveraging their brand directly with their audience, they bypass the old system—and potentially redefine how lifestyle content reaches viewers.

Their journey here has been anything but easy.

Egypt Sherrod, who started as a real estate broker and later became one of HGTV’s most recognizable hosts, has always emphasized the importance of building wealth through real estate.

Mike Jackson, a builder and entrepreneur, brought his practical know-how and charisma to the screen, making them a dynamic pair.

Off camera, they’ve been equally open about balancing business, marriage, and parenting their three daughters.

When asked if the cancellation had left any bitterness, Sherrod shook her head.

“We don’t dwell on what’s behind us. The truth is, HGTV gave us a platform, and we’re grateful for that. But now, we’re writing the next chapter on our own terms.”

Jackson added with a laugh, “Besides, when you’re married to Egypt Sherrod, you learn real quick that quitting isn’t an option.”

The announcement comes at a time when audiences are demanding more authenticity from lifestyle content.

Viewers no longer just want the polished reveal; they want to see the process, the setbacks, and the reality of what goes into building or renovating a home.

Egypt and Mike’s new project promises to show exactly that.

Early previews hint at unscripted moments, unfiltered conversations, and a stronger focus on teaching rather than just entertaining.

Some analysts suggest that the move could spark a larger shift in the industry, as more television personalities seek direct connections with their audiences instead of relying on networks.

Already, whispers suggest other HGTV veterans are watching closely to see how this venture unfolds.

For Sherrod and Jackson, though, the motivation seems personal as much as professional.

“We want to create a legacy,” Egypt said. “Something our daughters can be proud of, something that represents who we are—not just what a network decides we should be.”

The couple’s resilience in the face of cancellation has turned into a story of reinvention, proving that endings can be the beginning of something far greater.

Their fans, who once worried that their favorite TV duo had been silenced, now find themselves at the edge of a new era—one that Egypt Sherrod and Mike Jackson are determined to shape.

As one fan commented under their announcement post, “HGTV canceled a show, but they created a movement.”

And if the early buzz is any indication, this movement is only just getting started.