Texas Tech’s Joey McGuire Drops a Bombshell on Shedeur Sanders and ‘Well Off’ Media — Who’s Really Winning Here? (Spoiler: It’s Not What You Think)

Texas Tech head coach Joey McGuire is making waves across college football circles, and not just for his team’s performance.

Recently, McGuire’s comments about Shedeur Sanders and the media frenzy surrounding the Sanders family have gone viral, sparking intense debate among fans, analysts, and commentators alike.

The backstory is simple but layered.

Texas Tech is gearing up for a crucial Big 12 Conference clash against the Colorado Buffaloes, coached by none other than Deion Sanders, the legendary “Coach Prime.”

McGuire, who has a close connection with the Sanders family—having coached Deion’s eldest son, Bucky Sanders—used a recent press opportunity to share his thoughts on the players, the competition, and the media circus that often overshadows the sport.

McGuire began by acknowledging the strength of the upcoming opponent and the importance of fan support.

“We need y’all to affect this game,” he said, emphasizing the role of the crowd at Jones AT&T Stadium, especially on third downs.

The coach highlighted the excitement surrounding his own team’s star player, Taj Williams, who is on the verge of breaking a school record.

But the real fireworks came when McGuire shifted focus to the Sanders family.

“I’m excited to see a good friend, Deion,” McGuire said, before praising Deion’s eldest son, Bucky, whom he coached and described as “special.”

He then acknowledged the impressive turnaround Deion Sanders has achieved at Colorado, noting their bowl eligibility and strong conference record.

But it was McGuire’s assessment of the players that really drew attention.

He named two of the best college football players in the country, giving a nod to Travis Hunter, a “generational player” who can play both sides of the ball at an elite level.

Then, McGuire dropped the ultimate compliment: “In my opinion, Shedeur Sanders is the best quarterback in college football. If I were an NFL GM, and I had a pick where I needed a quarterback, he’d be the first one taken in this year’s draft.”

This statement alone would have been enough to turn heads.

But McGuire’s remarks carried an undercurrent that many interpreted as a subtle jab at the media coverage surrounding the Sanders family.

The phrase “well off media” was used in the original video title teasing the interview, hinting at a perceived disconnect between media hype and on-field reality.

Indeed, McGuire’s tone suggested frustration with the way some media figures elevate narratives about the Sanders family, possibly at the expense of other deserving players and teams.

His praise of Shedeur Sanders was clear and unequivocal, yet there was an implicit critique of how media portrayal can sometimes overshadow genuine talent and hard work.

The reaction online was immediate and polarized.

Supporters hailed McGuire for his honesty and for cutting through the noise.

They agreed that Shedeur Sanders deserves recognition as one of the top quarterbacks in the nation, and appreciated McGuire’s willingness to speak his mind.

Critics, however, accused McGuire of stirring unnecessary drama and questioned whether his comments were motivated by rivalry or personal bias.

Some argued that the media’s role is to highlight compelling stories, and that the Sanders family’s rise is a legitimate narrative worth covering extensively.

But beyond the media debate, the real story is the intense competition brewing in the Big 12 Conference.

Texas Tech, sitting at 6-2 overall with two conference losses, is coming off a significant win against Iowa State, a top-15 ranked team.

Colorado, meanwhile, is 4-1 in conference play and must win out to secure a spot in the Big 12 Championship and improve their bowl prospects.

This looming showdown promises to be a clash of titans, with McGuire’s Raiders facing off against Coach Prime’s Buffaloes.

The stakes are high, and both coaches understand the importance of this game—not just for their teams, but for the broader narrative of college football this season.

McGuire’s comments add an extra layer of intrigue.

By publicly endorsing Shedeur Sanders as the best quarterback in college football, he sets the stage for a personal duel on the field.

At the same time, his subtle critique of the media invites fans to question who’s really shaping the storylines around these players.

As the game approaches, all eyes will be on the field, but the conversation sparked by McGuire’s words will continue to echo in the background.

Whether you see it as a candid appraisal, a strategic mind game, or a pointed critique of “well off” media, there’s no denying that Joey McGuire has reignited a fascinating debate.

In the end, the truth will be decided by performance.

But for now, Texas Tech’s head coach has reminded us that sometimes, the most compelling stories in sports are not just about the plays, but about the personalities and politics that surround the game.

Stay tuned as we cover the buildup, live pregame, and postgame analysis of what promises to be one of the most exciting matchups of the college football season.

Drop your thoughts and predictions—because this drama is far from over.