Ree Drummond’s New Frontier: A Raw Look at Ranch Life in Her Latest Digital Venture

Fans of Ree Drummond, the beloved “Pioneer Woman,” are in for a fresh and heartfelt glimpse into the life behind the kitchen.

After 14 seasons of teaching millions how to create comforting ranch-inspired meals on Food Network, Drummond is charting a new course with a dedicated YouTube series titled Drummond Ranch.

Announced on June 20th, 2025, across her social media platforms, this digital show promises an unfiltered, intimate look at the rugged realities of cattle drives, unpredictable Oklahoma weather, and the next generation of Drummonds working to preserve their family’s century-old ranch.

Born Anarie Ree Smith on January 6th, 1969, in Bartlesville, Oklahoma, Drummond’s early life was worlds away from the dusty pastures she now calls home.

Raised near a country club, her path initially led her westward to the University of Southern California, where she studied journalism before switching to gerontology.

A planned move to Chicago for law school never materialized, thanks to a chance meeting with rancher Ladd Drummond that brought her back to Oklahoma and into the rugged life of the prairie.

Drummond’s rise to fame began in 2006 with her blog, Confessions of a Pioneer Woman, which chronicled her life on the ranch, livestock adventures, and butter-rich recipes.

The site quickly gained massive popularity, drawing over 20 million page views per month at its peak and spawning multiple bestselling cookbooks.

In 2011, she launched The Pioneer Woman on Food Network, filming from the family lodge near Pawhuska, Oklahoma.

Her show transformed simple pantry staples into culinary gold, while also expanding into cookware lines, a restaurant, and even an Oklahoma boutique hotel.

While her cooking show often featured glimpses of ranch life, the new Drummond Ranch YouTube channel promises to put that rugged lifestyle front and center.

In the trailer, Ree humbly steps back, calling herself a supporting player to the real stars: her husband Ladd, his brother Tim, their daughter Paige, sons Todd and Bryce, and the ranch cowboys.

Viewers will see intimate moments rarely shown on cable—Paige’s barnside wedding, cattle roundups, and the anxieties of market day.

“Come along for the ride,” Drummond invites subscribers, showcasing the land that has stayed in the Drummond family for over a century.

As the eldest daughter Alex runs her own business and foster son Jamar keeps a low profile, middle child Paige has returned full-time to ranch work.

In candid moments, Paige admits the job is exhausting but vital to honoring the family legacy.

Her straightforward honesty reflects the series’ goal to showcase the real labor behind ranch life—from freezing dawns to summer branding.

The trailer quickly racked up thousands of views and sparked a flood of comments praising the focus on cowboy culture.

Longtime viewers welcomed the chance to reconnect with the hard truths of agriculture, while media outlets like TV Insider and Pop Culture hailed the project as a savvy pivot amid the rise of streaming platforms over traditional cable.

Drummond Ranch will begin rolling out new episodes on YouTube later this summer, complementing the ongoing tapings of The Pioneer Woman on Food Network.

This dual-platform approach preserves the recipe-driven charm that fans love while delivering the boots-on-the-ground footage they crave.

It mirrors Ree’s own journey—from blog keyboard to kitchen studio to the wide-open Oklahoma sky.

As Ree wrote on social media, “Hope you enjoy the trailer. It shows just a small glimpse of what’s to come.”

For followers eager to see where their food — and their favorite food star — truly come from, that glimpse already feels irresistible.