Fat Joe on the VMAs Dust-Up with 50 Cent That Cost Him $20 Million | GQ

In the brutal world of hip-hop beefs, few rivalries have scorched as deeply as the war between 50 Cent and Ja Rule.

And now, decades after it began, we finally have a firsthand account from Fat Joe—a man who tried to play peacemaker—and what he says about Ja Rule’s collapse is devastating.

Let’s rewind.

It’s the late 1990s.

Ja Rule is on top of the world—hit after hit, radio domination, platinum plaques.

He’s hip-hop’s chart king, blending street image with pop appeal, singing and rapping with ease.

But while Ja’s career is soaring, in the shadows, a storm is forming.

A young, hungry rapper named 50 Cent is watching from the wings—plotting.

Their paths collide violently.

According to industry lore, it all began when Ja Rule was robbed in Queens, allegedly by a friend of 50 Cent.

Ja denied 50 was involved, but that didn’t stop 50 from dropping “Life’s on the Line,” a venom-laced diss that fired the first true shot.

It mocked Murder Inc.

’s street image and sent a clear message: I’m coming.

Then came the Hit Factory incident in 2000.

Word spread that 50 was in the studio.

Ja and his Murder Inc.

crew pulled up.

Chaos erupted.

50 was stabbed.

Fat Joe Says He Could've Ended 50 Cent and Ja Rule's Beef

Ja and his artist Black Child were arrested.

Black Child claimed it was self-defense.

But 50 never blinked.

He didn’t cry victim.

He didn’t go to the hospital.

“I went home,” he said later.

“It was three stitches.

That’s all these [expletives] could do.”

And that’s when everything changed.

In 2002, 50 signed with Shady/Aftermath under Eminem and Dr.

Dre, launching a career rocket that Murder Inc.

couldn’t outrun.

He dropped “Wanksta,” mocking Ja’s street image and turning the entire culture against him.

No longer the darling of hip-hop, Ja Rule became a punchline—and the fall was fast.

But now, Fat Joe is pulling back the curtain—and what he’s saying about Ja Rule’s psychological unraveling is sending shockwaves.

According to Joe, Ja Rule never got over that moment in Atlanta when 50 allegedly knocked him out.

That one incident, Joe says, broke something in Ja—something he never recovered from.

And Joe would know.

50 Cent Admits He Was 'Buggin' For Dragging Fat Joe Into Ja Rule Feud -  HipHopDX

He was there when it mattered.

“I was trying to squash the beef,” Fat Joe revealed.

“I had 50 saying, ‘Whatever you wanna do, Joe.

’ I had him.

I had it.”

But when Joe went to Ja Rule and Irv Gotti?

“They looked me in the eye and said, ‘F*** that.

We ain’t squashing s***.’”

Why?

Because, according to Joe, Ja couldn’t let go of the pain.

The embarrassment.

The fact that 50 Cent didn’t just diss him—he destroyed his entire image.

And maybe worse: he made him look weak.

This wasn’t just about rap.

It was about pride.

Ego.

Street code.

Let’s talk about the infamous concert stunt.

Fat Joe Explains How He Almost Squashed 50 Cent & Ja Rule Beef

After all the diss tracks, lawsuits, street fights, and studio stabbings, 50 Cent went full petty.

He bought 200 front row tickets to Ja Rule’s concert just so the first four rows would be completely empty.

Empty seats, up front.

For maximum humiliation.

“It was cheap,” 50 said.

“Just something to do.

I wanted him to feel it.

To reach five rows back just to connect with his fans.

To see that nobody was there.

That… was fun.”

It’s hard to imagine a more savage flex in music history.

But again, Fat Joe says it wasn’t just trolling.

It was the final blow.

The ultimate reminder that 50 owned the narrative—and Ja couldn’t escape it.

But why did this beef run so deep?

Some say it goes beyond music.

Way beyond.

50 Cent Calls Out Murder Inc. After Ja Rule and Fat Joe Verzuz

There are long-standing rumors that Ja Rule and Irv Gotti were connected to Kenneth “Supreme” McGriff, a notorious Queens drug lord.

Supreme was allegedly upset by 50’s track “Ghetto Qur’an”, which name-dropped major street figures.

Some believe this song was what triggered the infamous shooting where 50 was hit nine times.

Again, nothing was ever proven.

But the smoke was thick.

And it added a layer of real danger to the beef that most rap feuds never reach.

50 survived.

Rebranded.

Blew up.

Ja Rule? He unraveled.

After 50 dropped “Back Down,” a scorched-earth diss that dismantled Ja and Murder Inc.

, Ja fired back with “Loose Change,” taking shots at 50, Eminem, Dr.

Dre, Busta Rhymes, and even Em’s daughter.

But it backfired.

The culture had shifted.

The fans had moved on.

And Ja’s harder image—his pivot to street rap—fell flat.

Then came the album Blood in My Eye.

Supposed to be a gritty comeback.

Fat Joe Accused of Attempting to Hire Someone to Murder 5...

Instead, it bombed.

And the final nail?

“In Da Club.

” The moment Funk Flex played that track, Fat Joe says he looked at Ja Rule and said:

“Yo, you got a major problem.”

From that moment on, 50 didn’t just win—he rewrote the rules.

The irony is, Ja Rule’s downfall wasn’t just because of one diss or one fight.

It was death by a thousand cuts.

And 50 wielded every blade.

He mocked Ja’s singing.

He questioned his street credentials.

He called him a rat.

He bought out his shows.

He drowned him in punchlines.

And the world watched.

Now, years later, Ja still claps back on social media.

He still tries to claim moral victory.

Still claims he’s the real one.

But 50? He’s too busy selling out stadiums, producing hit TV shows, and—yes—still trolling.

And Fat Joe?

He’s done playing referee.

Because in his eyes, this was never just music.

This was psychological warfare.

And Ja Rule? He didn’t just lose a beef.

He lost the war.

Maybe the most haunting line of all came from Joe himself.

Reflecting on the past, he said:

“Ja was the Drake of his era.

He was unstoppable… until 50 slowed him up.

And once he did? That was it.”

Now we’re left with this strange, surreal rivalry that refuses to die—two decades later.

With Ja trying to rebuild, and 50 occasionally throwing gasoline on the ashes just to watch them burn again.

Will it ever be squashed?

Unlikely.

Because some wounds aren’t meant to heal.

And if you ask Fat Joe?

He’ll tell you the truth.

Ja Rule cried.

Ja Rule ran.

And Ja Rule never came back the same.