Sydney Sweeney’s Billionaire Boyfriend: How Did Scooter Braun Get So Rich?

Scooter Braun and Sydney Sweeney’s date night turns heads, but behind this is his reported $1.1B empire built on music and major controversy.

Sydney Sweeney and Scooter Braun turned heads on September 28 as they strolled hand-in-hand through Universal Studios Hollywood’s Halloween Horror Nights.

Yes, with a reported net worth of $1.1 billion and a business résumé as stacked as his client list, he is now romantically linked with the Euphoria star.

Photos obtained by The Daily Mail also confirmed Sweeney’s parents, Lisa and Steven, joined the duo for the outing, adding more fuel to what now feels more serious.

The 44-year-old Braun, casually dressed in a sweatshirt and sneakers, matching Sweeney’s effortlessly laid-back vibe in baggy jeans and a camo cap, is no stranger to public fascination.

But this time, it isn’t just about who he’s dating; it’s about how he quietly became one of the most powerful players in global entertainment, tech, and real estate.

Let’s crack open the vault behind Braun’s billion-dollar empire.

What is Scooter Braun Networth: Sydney Sweeney’s Boyfriend Started as Party Promoter

Scooter Braun | Credits: @scooterbraun/Instagram.

Long before boardrooms and billion-dollar deals, Scooter Braun’s empire reportedly began where many college legends do, at a party.

At Emory University, the New York native began throwing hip-hop soirées that attracted names like Britney Spears and Eminem.

By 19, he was organizing after-parties for Ludacris and landing on Atlanta’s radar.

At 20, Jermaine Dupri tapped him to lead marketing for So So Def, recognizing a raw knack for hustle.

But Braun’s eureka moment came in 2006, when he stumbled upon the then-12-year-old Canadian kid on YouTube.

That kid? Justin Bieber.

He convinced Bieber’s family to relocate to the U.S., linked him with Usher, and soon orchestrated a record deal with Island Def Jam.

Braun explained to Forbes:

People told me I was nuts when I went to sign an act from YouTube — and now, that’s one of the most conventional things you can do as an agent or manager.

And he did.

Braun’s SB Projects has managed a constellation of A-list stars: Ariana Grande, Carly Rae Jepsen, Cody Simpson, Tori Kelly, and Demi Lovato.

He bet early on fan engagement through X, long before it was the norm.

That risk paid off in streams, sales, and, eventually, stock options.

His fortune, now reportedly at $1.1 billion according to Under30ceo, didn’t materialize overnight.

Where Did Scooter Braun Go to School? Inside His Rise to Music Industry Fame

Image,

Image.

Scooter Braun.

Scooter Braun’s beginnings are far from the champagne-popping lifestyle he lives today.

Born in Queens, New York, and raised in Cos Cob, Connecticut, he was one of five siblings.

Leadership came early: at Greenwich High School, he was class president.

He attended Emory University in Atlanta, where he briefly played basketball before dropping out in his sophomore year.

But college wasn’t where Braun learned business; Atlanta’s party scene was.

His big break came when Jermaine Dupri noticed the young promoter’s skill for attracting A-listers and made him head of marketing at So So Def.

That title opened doors, but it was Braun’s tenacity and unfiltered drive that kept them wide open.

Scooter Braun’s Eye for Greatness: How He Discovered Justin Bieber & Other Wealthy Clients

Scooter Braun | Credits: @scooterbraun/Instagram.

In 2007, Braun founded SB Projects, creating a powerhouse umbrella that included Schoolboy Records and Sheba Publishing.

His early moves with Justin Bieber and Ariana Grande turned the startup into an industry standard.

According to Fortune, by 2010, Braun had launched Ithaca Holdings, raising $120 million to expand through acquisitions, most notably the acquisition of Big Machine Label Group in 2019.

That deal included the controversial acquisition of Taylor Swift’s first six album masters, later sold to Shamrock Holdings for hundreds of millions (see NY Times).

HYBE, the Korean entertainment giant behind BTS, reportedly acquired Ithaca for around $1.5 billion in 2021 (via AOL).

Braun became CEO of HYBE America and scored compensation packages that only CEOs in Silicon Valley dream about.

Under his leadership, HYBE acquired Quality Control Music in 2023 for $300 million and formed a strategic alliance with Jermaine Dupri’s So So Def in 2025.

He didn’t stop at music.

In 2018, Braun co-founded Mythos Studios with Marvel alum David Maisel.

He’s also a partner at TQ Ventures, with early stakes in Uber, Spotify, Lyft, Discord, Pinterest, and AI titans like OpenAI, Scale AI, and Nvidia.

Another win? Braun backed Rhode Beauty, and in 2025, it sold to e.l.f.

Beauty for $1 billion (per Under30ceo).

With luxury properties in Brentwood (reported $65 million), Montecito, and across California, Braun’s wealth comes from more than talent management; it’s from foresight, calculated risk, and sheer audacity.

Inside Scooter Braun’s Philanthropy: Education, Disaster Relief, and More

Scooter Braun | Credits: @scooterbraun/Instagram.

While his wealth makes headlines, Scooter Braun’s philanthropic work is equally newsworthy.

Through the Braun Family Foundation and his brother Adam’s charity, Pencils of Promise, he’s channeled millions into education.

According to Billboard, Braun and his clients have granted more Make-A-Wish requests than any other organization in the foundation’s history.

He was honored with the Humanitarian Award at the 2016 Billboard Touring Awards for his work with Make-A-Wish and Pencils of Promise.

In 2017, he co-organized the Hand in Hand telethon, which raised $55 million for Hurricane Harvey and Irma relief (per Variety).

He also spearheaded One Love Manchester, Ariana Grande’s tribute concert after the 2017 terrorist attack, and helped organize the March for Our Lives in Washington following the Parkland school shooting.

During the COVID-19 crisis, Braun helped coordinate the charity single Stuck With U by Ariana Grande and Justin Bieber.

All net proceeds went to the First Responders Children’s Foundation, supporting scholarships and grants for frontline workers’ families (per CNN).

According to WDW Magazine, Braun joined the national board of Make-A-Wish in 2023, solidifying his role not just as a billionaire but as a builder of hope.

Shady Side of Scooter Braun: Inside His Longtime Feud with Taylor Swift

Scooter Braun | Credits: @scooterbraun/Instagram.

It reportedly began in 2019 when Scooter Braun acquired Big Machine Records, along with the rights to Taylor Swift’s first six albums.

Swift accused Braun of “incessant, manipulative bullying,” writing in a viral Tumblr post:

Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy.

Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.

The feud became a cultural flashpoint.

Braun’s allies, including Justin Bieber and Demi Lovato, jumped to his defense.

Meanwhile, Swift’s army, including Selena Gomez and Halsey, stood firmly by her side.

Swift doubled down, announcing plans to re-record her entire catalog.

And she did, starting with Fearless (Taylor’s Version) in 2021.

The saga was laced with betrayal, power plays, and NDAs (per PEOPLE).

Braun even tried to negotiate the master’s sale, but only under a condition Swift refused: signing a gag order.

Eventually, Braun sold the catalog for over $300 million, but not to Swift.

“A non-starter,” she called it.

Then came the Folklore jabs.

The Midnights references.

The infamous docuseries Bad Blood.

It culminated in May 2025, when Swift, after nearly two decades, declared:

All of the music I’ve ever made… now belongs… to me.

Image Credit: Image by Paolo Villanueva, licensed under CC BY-SA 2.0, via Wikimedia Commons.

A source close to the negotiation confirmed:

This moment finally happened in spite of Scooter Braun, not because of him.

Braun, for his part, shared with Variety:

I regret and it makes me sad that Taylor had that reaction to the deal… I don’t know what story she was told.

But Swift’s message was clear: her legacy would not be bought or bullied.

Love him or loathe him, Scooter Braun is now Sydney Sweeney’s plus-one.

But will this relationship be just a seasonal headline or something more long-term? Drop your thoughts in the comments!

Want more tea like this? Stay tuned to FandomWire for the next spill.