Southern cuisine is often celebrated for its rich flavors and comforting dishes, but few things capture the soul of the South quite like a perfectly made biscuit. At the heart of this tradition is Southern 77, a culinary brand that has become synonymous with authentic Southern cooking and heartfelt advice. The brand’s founder, whose passion for biscuits goes beyond the kitchen, has been sharing not just recipes but also life lessons that resonate deeply with fans across the country.

The story behind Southern 77 is rooted in family heritage and a deep respect for Southern culinary traditions. The founder grew up watching her mother and grandmother craft biscuits with care, understanding that these simple yet delicious breads were more than just food—they were a symbol of love, community, and continuity. This legacy inspired her to carry the torch forward, bringing classic Southern flavors to a wider audience.

 

Southern, 77, and she's got advice: 'Don't go to eternity not knowing how  to make a biscuit' - al.com

 

One of the most compelling pieces of advice from Southern 77 is simple yet profound: “Don’t go to eternity not knowing how to make a biscuit.” This phrase captures the brand’s ethos perfectly. It’s a reminder that some skills, especially those tied to culture and family, are worth learning and passing down. Making biscuits is more than a cooking technique; it’s a way to connect with one’s roots and honor the generations before.

Southern 77’s biscuits have garnered attention for their flaky texture, buttery taste, and perfect golden crust. These biscuits are crafted using time-honored methods, often shared in cooking demonstrations, workshops, and social media videos that have attracted a devoted following. Fans appreciate the brand’s commitment to authenticity and the warmth that shines through every batch.

 

Southern, 77, and she's got advice: 'Don't go to eternity not knowing how  to make a biscuit' - al.com

 

Beyond biscuits, Southern 77 offers a range of Southern staples, each prepared with the same dedication to quality and tradition. The brand’s mission is to keep Southern cooking alive and accessible, encouraging home cooks to embrace their culinary heritage and create memories around the table.

The founder’s journey also highlights the importance of storytelling in food. Each biscuit comes with a narrative, whether it’s a childhood memory, a family recipe, or a lesson learned in the kitchen. This storytelling approach has endeared Southern 77 to fans who see the brand as more than just a food company—it’s a keeper of culture and a source of inspiration.

 

Live at Southern Living: Making Biscuits with Robby Melvin

 

In a world where fast food and convenience often overshadow tradition, Southern 77 stands as a beacon for those who value slow cooking, patience, and the joy of homemade meals. The brand’s emphasis on learning and sharing skills like biscuit making encourages a deeper appreciation for food and its role in our lives.

As Southern 77 continues to grow, its message remains clear: mastering the art of the biscuit is about more than taste—it’s about preserving history, fostering community, and savoring the simple pleasures that nourish both body and soul.