Elon Musk boldly spent $790 million to buy the company AB*C and canceled “The View” after Alec Baldwin called him “Scumbag” on the show

In a move that has left both the entertainment and tech industries stunned, Elon Musk has reportedly purchased the media company AB*C for a staggering $790 million and immediately canceled one of its most iconic daytime shows, *The View*.

The decision came just days after actor Alec Baldwin appeared as a guest on the program and made headlines for calling Musk a “scumbag” during a heated exchange that was widely circulated online.

At first, viewers thought it was just another celebrity feud playing out in real-time.

But what followed was something few expected—even from Musk, a man known for turning Twitter into X, building rockets to Mars, and launching flame throwers for fun.

Sources close to the deal say Musk moved swiftly and with purpose.

As soon as Baldwin’s insult aired, Musk’s team began making inquiries into AB*C’s corporate structure, its financial standing, and its vulnerabilities.

According to insiders, he saw an opportunity to not only make a statement, but to make a point.

And when the dust settled, he had inked a deal to take control of the network’s parent company, quietly leveraging his resources to buy a majority stake and reshuffle its entire content slate.

The first item on his to-do list? Cancel *The View*.

Within 24 hours of the acquisition, longtime staffers were informed that the show—on air since 1997—would be ending immediately.

No farewell special.

No final episode.

Just gone.

Musk, in typical fashion, took to X (formerly Twitter) to explain his decision in his signature tone of sarcasm and bravado.

“I bought the network. I canceled *The View*. You’re welcome, America,” he posted.

The reaction was instant and explosive.

Conservatives praised the move, with many on social media calling it “the most American thing Elon’s ever done.”

Progressives decried it as a petty abuse of power.

Some viewers expressed shock that a show running for over 25 years could be terminated in the blink of an eye over a personal grudge.

But according to those close to Musk, it wasn’t just about Alec Baldwin.

It was about the broader culture war Musk has found himself in the middle of—one that pits tech billionaires against media institutions, traditional journalists against digital disruptors, and entertainment platforms against perceived censorship and bias.

For Musk, *The View* represented more than just daytime TV.

He reportedly viewed it as a platform for “outdated media elitism” and “manufactured outrage,” and believed its cancellation would send a clear message:

The old media rules no longer apply.

Musk now joins a small but growing group of tech moguls turning their attention to mainstream media.

With this acquisition, he adds a powerful outlet to his already expansive empire, which includes Tesla, SpaceX, Neuralink, and X.

He’s also rumored to be considering a full rebrand of the AB*C network, with whispers of an “uncensored, innovation-focused” news division in the works, potentially rivaling legacy networks with a blend of AI, blockchain integration, and live audience input.

Meanwhile, Alec Baldwin has not commented publicly on the cancellation, though his representatives have reportedly called the move “a gross overreach of wealth and ego.”

Whether this is the end of the feud or just the beginning remains to be seen.

But one thing is clear: Elon Musk is no longer just playing in the tech world.

He’s rewriting the rules of media ownership in real-time.

And if *The View* was the first casualty, it likely won’t be the last.