Diogo Jota dies in a £100 million shock for Liverpool

The tragic death of Diogo Jota is not only a huge human loss, but also has significant financial consequences for Liverpool.

On the afternoon of July 3, Marca and the BBC cited sources indicating that the Liverpool forward died in a traffic accident in Zamora, Spain.

Witnesses at the scene said the car Jota and his brother André were traveling in suddenly lost control, went off the road, and caught fire.

When rescuers arrived, none of them had a chance of survival.

At 28 years old, Jota is one of Liverpool’s and Portugal’s key strikers. He signed from Wolverhampton Wanderers for £45 million (€53 million) in 2020 and is a key figure for the team, contributing to the 2024/25 Premier League title and many other titles.

According to Transfermarkt, Diogo Jota’s market value before his death was estimated to be around €40 million (£34 million) in May 2025.

Other analysis sites such as Football Transfers even valued Jota at 50 million pounds.

However, in real-life transactions, player prices are often much higher than theoretical valuations.

Jota’s departure means Liverpool have lost a valuable asset both professionally and commercially, especially as Liverpool are considering selling Jota or Darwin Núñez this summer to raise funds to sign a new striker like Alexander Isak.

As for his skills, Jota scored 9 goals and provided 3 assists in 22 matches during the 2024/25 season, despite being hampered by injuries.

He’s considered a player who often shines in big matches. Jota’s death will weaken Liverpool’s attack in the 2025/26 season.

At 28, at the peak of his potential, Jota is not just a player but a brand, with a large social media following and a prominent presence in eSports (he owns Luna Galaxy and was ranked number one in the world in FIFA 21).

His departure could reduce Liverpool’s commercial appeal, especially in the Portuguese market and among the gaming community.

Overall, Liverpool could suffer financial losses of nearly £100 million following the Portuguese striker’s death.