Rosie vs. American Eagle?! The Comedian Just REJECTED Their Jeans and Called Out Their “Gross” Ad!

In the latest episode of Celebrities vs. Brands, Rosie O’Donnell has officially taken a stand against denim.

Not just any denim—American Eagle denim.

The comedian and talk show legend made headlines this week after declaring that she would never, under any circumstances, squeeze herself into the company’s jeans, even if they backed up a Brinks truck full of cash to her front door.

Why? Because she finds their current campaign featuring Euphoria star Sydney Sweeney “gross” and “polarizing. ”

That’s right, ladies and gentlemen, Rosie O’Donnell has launched a one-woman boycott on behalf of what she calls “basic human decency and the right to not be forced into low-rise denim nightmares. ”

Let’s break it down.

Sydney Sweeney, who has quickly become Hollywood’s “it” girl, recently landed a shiny new campaign with American Eagle.

The ads are exactly what you’d expect: a combination of soft lighting, ripped jeans, and Sweeney giving moody stares that are supposed to say, “I’m effortlessly cool” but really scream, “My stylist worked overtime. ”

But Rosie wasn’t buying it.

In fact, she decided to torch the entire concept in one fiery declaration.

“Gross,” she said with the kind of bluntness usually reserved for Yelp reviews of airport food.

“Polarizing,” she added, as if American Eagle’s ad team had just announced denim designed specifically for billionaires who despise renters.

Naturally, this sent the fashion world spiraling into chaos.

Fake experts we interviewed (don’t worry, they have impressive-sounding titles we made up) had plenty to say about Rosie’s outburst.

Dr. Paula Stitch, a self-described “Denim Anthropologist,” told us: “This could be the most important celebrity-brand clash since Kanye took on Nike.

Rosie’s rejection of American Eagle could trigger a butterfly effect where suddenly millions of middle-aged women decide to boycott jeans entirely.

Skirts, sweatpants, and culottes will dominate the market.

It will be an apocalyptic denim winter. ”

Meanwhile, fashion psychologists are already dissecting Rosie’s choice of words.

“When Rosie says ‘gross,’ she’s rejecting more than just jeans,” explained Dr. Jonathan Hem of the Totally Real Institute of Fashion Feelings.

“She’s rejecting the entire idea that we should worship celebrities like Sydney Sweeney for selling us an overpriced piece of cotton stitched together in a warehouse.

Rosie is basically saying, ‘Stop trying to make me buy jeans from someone who probably doesn’t even own a pair. ’

It’s a bold, almost revolutionary stance.”

American Eagle, of course, has remained quiet on the matter, which is PR-speak for “we’re currently paying a room full of interns to draft a tweet that doesn’t make this situation worse. ”

Sydney Sweeney herself hasn’t commented either, though one can only imagine she’s somewhere practicing the art of looking effortlessly annoyed while sipping an iced oat milk latte.

But according to “sources close to the situation” (aka our imagination), American Eagle executives are in meltdown mode.

One anonymous insider revealed: “We did not anticipate Rosie O’Donnell being the face of our downfall.

We thought maybe some TikTok teenagers would call us out for being cringe, but this? Rosie? It’s like being taken down by denim’s Godzilla.”

Of course, the internet had its own field day with this revelation.

Twitter exploded with memes showing Rosie ripping apart American Eagle jeans like Hulk Hogan tearing off his shirt.

One viral post read: “Rosie O’Donnell rejecting American Eagle is the energy we needed in 2025.

Who else is ready to boycott skinny jeans?” Meanwhile, on TikTok, a new trend called the “Rosie Challenge” is already taking off, with users dramatically throwing American Eagle jeans into trash cans while lip-syncing to O’Donnell’s stand-up clips.

And then there’s the money question—literally.

Rosie made it clear she wouldn’t even accept a sponsorship deal with the brand.

“I’d rather wear potato sacks,” she quipped, instantly creating a new fashion slogan for the ages.

Experts estimate that rejecting a hypothetical deal with American Eagle could cost her millions, but Rosie doesn’t seem to care.

In fact, some fans are praising her for taking a stand against what they see as the endless cycle of celebrity endorsement deals.

One fan tweeted: “Rosie said no to American Eagle so I said no to Target socks.

We’re starting a movement. ”

Another added: “Finally, someone famous who doesn’t sell out to denim overlords. ”

Not everyone is cheering, though.

Critics argue Rosie might just be stirring the pot for attention.

Celebrity brand analyst (a title we just invented) Mark Blazer told us: “This is a classic move.

When your career isn’t dominating headlines, you find a cause.

Rosie found denim.

It’s calculated, it’s clever, and it’s working.

I haven’t thought about American Eagle since 2009, and now here I am Googling their jean sales like it’s a stock I accidentally invested in.”

Still, it’s hard not to be entertained by the sheer drama of it all.

On one hand, we have Sydney Sweeney pouting in a pair of distressed boyfriend jeans, embodying everything corporate America wants Gen Z to buy.

On the other hand, we have Rosie O’Donnell, rolling her eyes so hard at the campaign that she singlehandedly reignited interest in denim discourse.

It’s a battle for the soul of fashion, and the stakes have never been higher.

In true tabloid fashion, let’s imagine how this could escalate.

Picture Rosie launching her own denim line called “Not Gross Jeans. ”

The commercials feature her dramatically tossing American Eagle jeans into bonfires while proudly rocking overalls made of hemp and recycled sarcasm.

Meanwhile, Sydney Sweeney fights back with her own counter-brand, “Gross But Profitable,” which features glitter-covered low-rise jeans that come with free ring lights for TikTok dances.

The fashion industry collapses under the weight of this celebrity feud, and somewhere Levi’s quietly sips tea, thrilled to finally be relevant again.

Rosie’s rebellion also speaks to a broader frustration with Hollywood’s obsession with marketable youth.

“She’s reminding us that not every campaign needs to feature a 20-something with perfect skin and a multi-million-dollar skincare deal,” said Dr. Stitch, the denim anthropologist, in a follow-up comment.

“Rosie is saying jeans should be for real people, like the ones who order fries at 2 a.m. and don’t spend six hours getting ready for an Instagram photoshoot.

That’s powerful.

That’s authenticity. ”

But here’s the kicker: despite her disdain, Rosie’s comments might actually help American Eagle.

Controversy sells, after all.

Analysts are predicting a short-term spike in sales from curious customers who now just want to see what all the fuss is about.

As one satirical financial expert put it, “If Rosie O’Donnell calls something gross, at least 10,000 teenagers are going to run out and buy it just to post ironic selfies. ”

At the end of the day, this entire saga is proof of one undeniable fact: celebrities are the best marketers on the planet, even when they’re trashing the product.

American Eagle may be sitting in a crisis room right now, but their name is trending globally, and you can’t buy that kind of attention.

Well, you can, but usually it costs a lot more than a pair of skinny jeans.

So, whether you’re Team Rosie or Team Sydney—or just Team Sweatpants—it’s clear this denim drama isn’t fading anytime soon.

Rosie O’Donnell has planted her flag firmly in the anti-American Eagle camp, and in doing so, she’s given us one of the most bizarre, delightful celebrity-brand beefs in recent memory.

One thing’s for sure: the next time you walk into a mall and pass that glowing American Eagle storefront, you’ll hear Rosie’s voice in your head saying, “Gross. ”

And you’ll laugh.

And maybe, just maybe, you’ll buy sweatpants instead.

Because if there’s one thing we’ve learned from this feud, it’s that jeans may come and go, but Rosie O’Donnell’s ability to roast a brand is forever.