Green Bay’s Silent Assassin Finally Breaks His Silence. . . on Screen

BREAKING NEWS travels fast in the NFL world.

No one saw this coming.

Green Bay Packers legend Jordy Nelson signed a thirteen point five million dollar deal with Netflix.

The deal is for a seven episode series.

The number alone made half the fanbase choke on their cheese curds.

May be an image of 3 people, people playing football, television and text that says 'ONLY ON NETFLIX M Wg 45 82'

Nelson is a symbol of loyalty in Wisconsin.

He is a master of big play magic.

He could turn a simple slant into a stadium explosion.

Now he will turn his story into streaming gold.

The series will show his unforgettable journey in the Packers uniform.

Netflix says it is more than a documentary.

They call it a heartfelt tribute.

That means get ready to cry.

Fans treat Nelson like a folk hero.

Seven episodes about him feels like Christmas in August.

Insiders say the deal was kept secret.

In Green Bay that is rare.

You cannot buy a lawnmower without the neighborhood knowing.

Nelson and Netflix kept it locked down.

The project will have interviews with teammates.

It will have rival defenders.

It will even have referees.

Some still have nightmares about him burning their coverage.

Fans are guessing which moments will appear.

Will we see the 2010 Super Bowl run.

Will we see the ACL injury that scared the whole fanbase.

Will we hear about the drama when he left the Packers.

Netflix teases unseen footage.

They tease behind the scenes stories.

That is where it gets juicy.

Packers insiders are tight lipped.

Nelson is opening the vault.

We might get the truth about tensions with coaches.

We might hear locker room secrets.

The trailer dropped minutes after the news.

WR Jordy Nelson retires as a Packer

It is already breaking the internet.

It shows Nelson walking in snow at Lambeau Field.

He wears the number eighty seven jersey.

He stares into empty stands.

The voiceover is deep and slow.

It says They told me it was over.

It says You can’t tell a farmer from Kansas when to hang up his boots.

Cheeseheads gasped.

He is still a farmer.

He still works his land between appearances.

Nelson is authentic.

Netflix is betting authenticity sells.

Rival fans are reacting.

Bears Twitter is making accent jokes.

Vikings fans pretend not to care.

They will binge watch anyway.

Cowboys fans want their own series.

Green Bay treats this like a holiday.

Bars plan watch parties.

Stores sell Jordy Nelson popcorn.

A man on Facebook will name his next child Netflix if the series makes him cry.

This move is a flex from Netflix.

They want the sports nostalgia market.

They had Formula One.

They had golf.

The NFL is next.

Nelson is a perfect start.

He has a clean image.

Jordy Nelson of Oakland Raiders 'hurt' Green Bay Packers didn't do more to  try to keep him - ESPN

He has a beloved fanbase.

He has just enough career drama.

Rumors say the title could be 87 Forever.

It could be Jordy Time.

They could call it Cheese and Glory and people would watch.

Some critics say the price is too high.

Thirteen point five million is a lot.

Netflix is paying for more than highlights.

They are paying for the Green Bay brand.

They are paying for the Lambeau mystique.

They want the shot of frozen beards in zero degree weather.

This is cultural export.

Nelson is the perfect poster boy.

His stats are impressive.

His emotional connection to fans is stronger.

People still wear his jersey.

The crowd still roars for him at Lambeau.

Netflix will get Aaron Rodgers on camera.

Rodgers will give heartfelt lines.

He might throw shade at the Packers front office.

Drama sells.

Rodgers delivers drama.

In Green Bay the series will be an event.

It will shut down Main Street for a night.

People will cram into bars.

They will watch their hero relive his career.

Netflix will probably add a cliffhanger.

Maybe a hint at a one game comeback.

Maybe a return to Lambeau for one last catch.

If that happens the internet will melt.

Nostalgia sells.

Hope sells.

Nelson is cashing in on his past.

It feels earned.

Fans will follow him from the frozen tundra to the streaming queue.

They will follow him back again.