Discover the hidden reason Oscar presenters always say “And the Oscar goes to…” instead of “winner,” revealing Hollywood’s thoughtful approach to honoring cinema.

Every year, Hollywood’s brightest stars gather under glittering lights at the Dolby Theatre in Los Angeles, waiting in breathless anticipation as presenters step forward, envelopes in hand.

Millions worldwide hold their breath as those iconic words ring out: “And the Oscar goes to…” But have you ever wondered why presenters never use the word “winner”?

It’s not an oversight. It’s not accidental. It’s a carefully curated choice, deliberately made by the Academy of Motion Picture Arts and Sciences (AMPAS), revealing deep insights into the subtle psychology of language and the Academy’s profound respect for cinema as art.

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When the Oscars began in 1929, during a humble ceremony at the Hollywood Roosevelt Hotel attended by fewer than 300 people, presenters often announced winners simply by saying, “And the winner is…” It was straightforward and uncomplicated.

But over the decades, this straightforward phrasing subtly shifted.

Today, saying “winner” at the Oscars is not merely rare; it’s effectively forbidden. Instead, the Academy has standardized and emphasized the more neutral phrase, “And the Oscar goes to…”

But why? What prompted this seemingly small yet significant linguistic evolution?

In the competitive landscape of Hollywood—where careers rise and fall with each award season—the language used during the Oscars speaks volumes. AMPAS recognized early on that words carry power beyond simple recognition.

Using “winner” implicitly suggested that all others were “losers,” undermining the inherent value of being nominated.

The Academy deeply believed—and still does—that nomination itself is a remarkable honor, acknowledging extraordinary achievement among thousands of films produced worldwide each year.

As the Oscars grew in global prominence, reaching international audiences in the tens of millions, AMPAS realized it carried not just the responsibility of celebrating excellence but shaping the emotional perception of the awards.

The words chosen by presenters could either encourage feelings of solidarity and shared celebration or unintentionally create disappointment and divisiveness.

Thus, “And the Oscar goes to…” emerged as the perfect solution. This carefully selected phrase removes the emotionally loaded binary of winners and losers.

Instead, it emphasizes recognition and honor, suggesting that the chosen recipient is being specially acknowledged rather than triumphing over peers.

It echoes the Academy’s philosophy that all nominees are outstanding artists deserving of praise, with the selected individual or team receiving unique recognition for their specific contribution.

Over time, this deliberate linguistic choice has profoundly shaped the Oscars’ identity. The phrase has become synonymous with the ceremony, frequently referenced in films, television, and pop culture.

It encapsulates the spirit of the Oscars, which aims to celebrate cinema as art rather than merely a competitive event. Unlike sports or contests where victory defines worth, the Oscars stand apart, conveying artistic respect and communal celebration through subtle language choices.

Many iconic presenters have inadvertently reinforced this tradition through their powerful deliveries.

Think of legendary moments when Meryl Streep, Tom Hanks, Julia Roberts, or Morgan Freeman stepped up to the microphone, opening the envelope with a dramatic pause, uttering those famous words.

The collective anticipation, joy, and sometimes emotional reactions from nominees and audiences alike solidified the phrase’s cultural resonance.

It became clear: “And the Oscar goes to…” was more than a phrase—it was an emotion, a cultural touchstone symbolizing appreciation rather than competition.

Interestingly, this linguistic precision has indirectly enhanced the Oscars’ reputation. Audiences around the globe are drawn not only by the glamour or the celebrity factor but also by the authentic celebration of storytelling and craftsmanship.

By consciously avoiding language that frames the Oscars purely as competition, AMPAS reinforced the ceremony’s image as a prestigious cultural celebration rather than just another awards show.

Moreover, the adoption of this specific wording mirrors a broader shift in societal attitudes toward competition, emphasizing collaborative achievement and mutual respect.

As conversations around mental health, inclusivity, and community support become increasingly important, AMPAS’s linguistic choice proves even more prescient, aligning perfectly with contemporary cultural sensibilities.

Beyond Hollywood’s borders, international award shows and film festivals have noted the effectiveness of AMPAS’s phrasing.

Many have adopted similar language, choosing expressions emphasizing recognition over competition, subtly influencing how global audiences perceive cinematic excellence.

Today, it’s almost unimaginable for Oscar presenters to return to “And the winner is…,” precisely because the current phrase is so deeply ingrained into the Academy’s—and society’s—cultural consciousness.

While Oscar winners cherish their golden statues, nominees also walk away honored, appreciated, and celebrated—something the Academy fiercely protects through the subtle yet powerful choice of words.

Ultimately, AMPAS’s intentional phrasing choice reveals a nuanced understanding of the relationship between language and emotion.

It’s proof of the power inherent in even the smallest details—how a single phrase can influence millions of perceptions, reinforcing respect, honor, and appreciation within one of the world’s most influential cultural traditions.

Next time you hear those iconic words, “And the Oscar goes to…,” remember that the Academy’s careful phrasing reflects more than mere tradition.

It’s a thoughtful, deliberate choice designed to celebrate artistic excellence, highlighting the profound belief that every nominated individual contributes something irreplaceably beautiful to the timeless art of cinema.