Lionel Messi has launched a UK-wide treasure hunt for golden-capped bottles of his new hydration drink, Más+, offering fans exclusive prizes, while an unexpected rivalry with Logan Paul’s PRIME drink sparks controversy, leading to a bold challenge from Messi’s bodyguard.

 

Messi's new hydration drink hits the shelves of major UK supermarket as fans blast its price tag - while it faces court battle with KSI's Prime Energy in the US | Daily

 

Football icon Lionel Messi has set the UK buzzing with a thrilling treasure hunt that offers fans the chance to win extraordinary prizes—including a lifetime supply of his new hydration drink, Más+ by Messi.

But while thousands are eagerly searching for golden-capped bottles, an unexpected rivalry is brewing, and Messi’s name is at the center of a battle he never saw coming.

The campaign, which launched on Monday, invites fans to hunt down ten limited-edition golden-capped bottles hidden in over 2,600 Spar stores across the UK.

Each bottle comes with Messi’s signature and unlocks exclusive rewards. Winners will not only receive a lifetime supply of Más+ but also gain access to premium merchandise and, for one lucky participant, an all-expenses-paid trip to Miami to watch an Inter Miami CF match live.

It’s an opportunity like no other, turning a simple drink launch into a high-stakes game that has Messi’s fans racing to convenience stores in hopes of striking gold.

Messi, known for his unmatched focus on the pitch, shared his enthusiasm for the campaign. “I’ve always believed in setting challenges and pushing limits. Whether it’s football or everyday life, the goal is to stay motivated and never stop striving. I hope this treasure hunt brings excitement to those chasing their own victories.”

 

Customers can look out for limited-edition bottles with hidden ‘golden caps’ across ten SPAR stores nationwide from today

 

Más+ by Messi isn’t just another sports drink—it’s a brand built around the essence of his career. The drink is designed for elite hydration, containing only 1g of sugar, 10 calories per bottle, and a combination of electrolytes and vitamins to promote what Messi’s team calls “Positive Hydration.” The flavors themselves are an ode to Messi’s greatest moments:

Miami Punch – Celebrating his move to Inter Miami CF.
Orange d’Or – Paying tribute to his record-breaking eight Ballon d’Or wins.
Berry Copa Crush – Marking his historic Copa America triumph.
Limón Lime League – Honoring his four UEFA Champions League victories.

The drink has already seen significant success in the U.S., selling over 3.5 million bottles since its Miami launch last year. Now, with the UK market in its sights, Más+ is making an entrance with a campaign as bold as its founder.

But while Messi’s golden treasure hunt has excited fans, it has also ignited controversy. Many have pointed out striking similarities between Más+ and PRIME, the viral sports drink brand co-founded by YouTubers Logan Paul and KSI.

Both drinks feature eye-catching packaging, electrolyte-rich formulas, and aggressive marketing campaigns targeting young consumers. Some social media users have accused Messi’s team of copying PRIME, calling Más+ a “rebranded version” of the influencer-led beverage.

 

Gold cap prizes include signed Messi merchandise as well as a year’s supply of the drink

 

Tensions escalated when Logan Paul himself weighed in on the controversy, hinting at legal action and even proposing a boxing match to settle the dispute.

“If Messi wants to step in the ring and prove who’s really the champ, I’m ready,” Paul wrote in a social media post, fueling speculation about an unlikely crossover between football and combat sports.

While Messi has remained silent on the matter, his personal bodyguard, Yassine Cheuko, a former Navy SEAL and professional Muay Thai fighter, stepped forward with a bold response. “Messi doesn’t need to fight anyone.

If Logan wants a fight, he can fight me,” Cheuko stated, challenging Paul outright. The statement quickly went viral, with fans speculating whether the PRIME vs. Más+ rivalry could turn into a full-blown boxing event.

Meanwhile, on the pitch, Messi’s performances continue to dazzle. Fresh off his latest match-winning display for Inter Miami, the Argentine legend has shown no signs of slowing down.

His presence in the MLS has transformed the league’s global reach, with ticket sales, merchandise, and TV ratings soaring since his arrival.

For now, the focus remains on the golden hunt. Fans across the UK are scouring Spar stores, hoping to get their hands on the elusive bottles.

The question remains—who will strike gold, and what other surprises does Messi’s latest venture have in store? One thing is certain: whether it’s football, business, or unexpected feuds, Messi’s impact is felt everywhere.