In a surprising twist that’s shaking up early 2028 predictions, Marco Rubio is emerging as a serious contender against Vice President JD Vance for the GOP nomination — a shift fueled by rising grassroots support in key states and growing uncertainty over Trump’s true succession plan, leaving many Republicans torn and the future of the party more uncertain than ever.
The Republican race for 2028 is already heating up, and while Vice President JD Vance has long been seen as the natural heir to Donald Trump’s political legacy, a surprising rival has begun to rise rapidly through the ranks — Secretary of State Marco Rubio.
Once considered an afterthought in Trump’s MAGA-dominated party, Rubio is now garnering serious attention from both voters and insiders in early primary states.
In recent visits to Iowa, Rubio’s name has been mentioned by party activists almost as frequently as Vance’s, according to campaign observers.
Political analyst Eric Bradner remarked, “I was a little surprised during a recent visit to Iowa how frequently the name of Secretary of State Marco Rubio came up, often in the same breath as JD Vance.”
What’s even more surprising is how both men, once open critics of Trump, have found themselves fully integrated into his administration — and now vying for his political torch.
Rubio, who finished third in Iowa during his 2016 presidential run, has a crucial advantage: name recognition and relationships built over years with early-state voters.
“A lot of these voters remember Rubio. They’ve shaken his hand, heard him speak at diners and town halls,” Bradner said. “He’s not new to them.”
JD Vance, on the other hand, while highly visible as Trump’s vice president, is still relatively new to the broader Republican electorate. His book *Hillbilly Elegy* catapulted him into the political spotlight, and Trump embraced him as part of the MAGA succession plan.
But insiders admit that “they like Vance, but they don’t know him yet,” as Bradner put it. “They haven’t had a chance to go through the usual process with him.”
That “process” — the slog through Iowa and New Hampshire, the debates, the intimate campaign stops — may be exactly where Rubio finds his edge. Despite remaining quiet about his own intentions, Rubio has not denied the buzz.
When asked directly about a possible presidential run, he quickly pivoted, praising Vance: “I think JD Vance would be a great nominee … if he decides he wants to do that. He’s a close friend, and I hope he intends to do it.” But few believe Rubio’s response was without calculation.
The intrigue only grows when considering Trump’s complicated role in all of this. Constitutionally, he cannot serve a third term as president.
But that hasn’t stopped him from hinting otherwise — even going so far as to sell Trump 2028 merchandise. “So many people want me to do it,” he said in May.
“But it’s something that, to the best of my knowledge, you’re not allowed to do.” Yet behind the smile, there are real efforts underway to change the law.
Representative Andy Ogles of Tennessee introduced a proposal to amend the 22nd Amendment, allowing presidents to seek a third term if the previous two were not consecutive.
The phrasing in the bill clearly aims to open the door for Trump while excluding Barack Obama, who continues to poll well in theoretical matchups.
Adding another layer to this complex drama, Trump supporters have floated an idea that some see as absurd — yet legally plausible.
If Vance or Rubio won the presidency and named Trump as vice president, they could theoretically resign immediately, allowing Trump to take office again.
While critics have called this scenario far-fetched, it’s being whispered in MAGA circles, and the Trump 2028 hats keep selling.
Meanwhile, JD Vance continues to walk a careful line. As vice president, he remains loyal to Trump and focused on governance. But he hasn’t ruled out a run. His public appearances are increasing, and his name continues to dominate conservative media spaces.
Still, Rubio’s experience and reemergence are raising eyebrows. He is viewed by some as a “safer” version of Trumpism — someone who can carry the banner without the chaos.
Others on the Republican bench are also watching closely. Florida Governor Ron DeSantis, though diminished by earlier missteps, remains a possible contender.
Senator Ted Cruz, who beat Trump in Iowa in 2016, is quietly testing the waters. And Trump himself has occasionally floated the idea of his son, Donald Trump Jr., stepping in if needed — a suggestion met with mixed reactions from within the party.
For now, it’s Rubio and Vance at the forefront, both navigating the legacy of Trump while eyeing the future. Trump’s Press Secretary Karoline Leavitt recently addressed the third-term talk, dismissing it as media hysteria.
“You guys continue to ask the president this question about a third term and then he answers honestly and candidly with a smile and then everybody here melts down about his answer.”
But even that smile sends a signal. Trump isn’t going away. Whether it’s through Vance, Rubio, or another loyalist, he intends to shape 2028 — one way or another.
What remains to be seen is whether the Republican Party is prepared to move on, or if the shadow of Trump will forever dominate its future. The only certainty is this: The race has already begun, and it’s not going the way many expected.
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