The shocking announcement comes in the wake of a $1.8 million legal fallout, where Sparks was found guilty of over 400 Clean Air Act violations tied to illegal diesel modifications.
At 40, David “Heavy D” Sparks is no longer the face of diesel rebellion — at least not in the way the world remembers.
The self-made mogul, reality TV icon, and founder of the Diesel Brothers empire has confirmed what his fiercely loyal fans feared the most: the diesel king has gone electric.
“It’s true,” Sparks said, facing the camera on his YouTube channel, his expression somber but resolute. “The rumors you’ve heard — they’re all true. But this isn’t the end. This is the beginning of something that matters.”
For years, Sparks symbolized everything the diesel world adored — power, grit, unapologetic bravado, and the thunderous roar of monster trucks tearing through Utah deserts.
From his meteoric rise on the Discovery Channel to his viral custom truck builds, Sparks lived and breathed diesel — until he didn’t.
In a bombshell career move that has stunned the automotive world, Sparks announced he and business partner Cole Cannon have acquired the Nikola Badger electric pickup program — along with the Nikola NZT UTV and WaveRunner watercraft — launching a new company called Ember.
For a man who once made headlines “rolling coal” on television, the pivot is as unexpected as it is controversial.
“I built an empire on diesel,” Sparks admitted. “But now, I’m building a future.”
The confession landed like a gut punch. His followers, millions deep and fiercely protective, immediately split into factions: those who felt betrayed and those who saw it as evolution.
What no one could deny was the timing — and what it revealed about the price of rebellion in a world increasingly ruled by regulation.
The storm began in 2016, when environmental watchdogs decided they’d had enough of Sparks’ smoke-spewing spectacles. They didn’t just criticize — they went undercover.
Utah Physicians for a Healthy Environment bought one of Sparks’ $43,000 custom trucks, ran it through rigorous emissions tests, and walked into federal court with the receipts.
The results were damning: nitrogen oxide emissions were reportedly 36 times over legal limits. The truck’s “straight pipe” modifications, designed to let engines belch black smoke, were deemed not just reckless — but illegal.
By 2020, Sparks and his Diesel Brothers partners were staring down over 400 violations of the Clean Air Act. In court, U.S. District Judge Robert Shelby didn’t mince words.
He ruled the violations were willful and repeated, imposing $851,000 in penalties. But the hammer hadn’t dropped yet.
In 2024, Sparks and co-defendant Joshua “Redbeard” Stuart were slapped with nearly $929,000 in additional legal fees. The grand total: almost $1.8 million in damages. The appeal? Denied, with only a $225,000 reduction in penalties.
“I’m not going to lie. It shook me,” Sparks confessed in a recent post. “We didn’t set out to break the law. We were making TV. We were building what people wanted. But at some point, I had to stop and ask — at what cost?”
To many, the lawsuit marked the end of an era. Sparks’ public persona — once celebrated for rule-breaking bravado — was now painted as the cautionary tale of federal overreach. And for Sparks, the writing was on the wall: the diesel dream was over.
That’s where Nikola came in. The Nikola Badger was once hyped as the future of electric trucks — a hydrogen-battery hybrid promised by a company that later found itself embroiled in its own series of scandals.
The prototypes Sparks purchased? Pure battery electric — no hydrogen tech in sight. But to Sparks, they represented something more than a vehicle: they represented redemption.
“It’s not about going soft,” Sparks explained. “It’s about going forward.”
In typical fashion, Sparks didn’t dip his toes in the water — he dove in. Ember, his new venture, acquired the rights to the Nikola Badger, the NZT electric UTV, and the Waverunner electric jet ski.
The reported price tag? Tens of millions. Sparks claims he now controls the future of vehicles that never even made it to market — yet.
And Nikola didn’t walk away empty-handed. The company retained a 30% stake in Ember and reclaimed half a million shares once earmarked for Sparks in a promotional deal. It’s a tangled partnership, soaked in risk, but Sparks insists he’s all in.
“This isn’t a pivot. It’s a mission,” he said. “And I’m going to finish what Nikola started.”
Whether Ember can rise from the ashes of diesel controversy remains to be seen. But if there’s one thing Sparks knows how to do, it’s defy expectations. Even now, in the face of backlash, bankruptcy rumors, and cries of betrayal, Sparks isn’t backing down.
“I’ve always pushed limits,” he said. “This time, I’m pushing the right ones.”
Only time will tell if his bold bet on electricity will ignite a new empire — or burn down what’s left of the old one.
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