MSNBC just took a major hitโviewers are leaving fast after their new primetime shakeup and the reason why has everyone buzzingโฆ ๐๐
Viewers are fleeing MSNBC just weeks after the liberal network debuted a new primetime lineup in a bid to salvage tumbling viewership.
So far this month, MSNBC dropped 41 percent in the primetime demographic and 34 percent in the total day demo compared to May 2024, leaked ratings figures show.
Itโs a stinging blow forย Jen Psakiย who on May 5ย took over for Rachel Maddowย during the 9pm timeslot from Tuesday to Friday.
Maddow, whoโs been the top host on the network for years, previously said she had faith thatย Joe Bidenโs former press secretary would do even better than her in the role.
Maddow temporarily returned as the five-night-a-week primetime host to cover Presidentย Donald Trumpโs first 100 days in office, but has since retreated to anchoring only on Mondays.
The latest ratings for โThe Briefing with Jen Psakiโ came on May 22, whenย it failed to crack the coveted 1 million viewer mark. Sean Hannityโs show onย Fox News, which also airs at 9pm, had 2.3 million total viewers that night.
Psakiโs show also performed dismally with the 25-54 key age demographic, only pulling in 55,000 viewers in that category. By comparison, Hannity had 210,000 viewers in the key demo.
On May 5, MSNBC premiered The Weeknight, a panel show featuringย Symone Sanders Townsend, Michael Steele, and Alicia Menendez.
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