🚨 Kylie Cosmetics BACKLASH Erupts! The Beauty Community Turns on Kylie Jenner — And the Receipts Are BRUTAL 📉💔

It started small.A few negative reviews.Some unimpressed influencers.

A TikTok here.A YouTube video there.

But over the past few weeks, a wave of backlash has hit Kylie Jenner’s beauty brand so hard, it’s starting to look less like a bump in the road—and more like a full-on brand implosion.

The tipping point? A recent Kylie Cosmetics product launch—an eyeshadow palette priced at $48—was quickly ripped apart online for what critics are calling “lazy packaging,” “chalky formulas,” and “drop-shipped Dollar Store quality.

” Popular TikTok creators began posting side-by-side comparisons of the new palette with bargain-bin dupes—and shockingly, the dupes performed better.

One influencer, @beautybyDahlia (3.4M followers), posted a viral review with the caption:

“This isn’t just bad.

This is embarrassing.

Kylie, what happened?”

Within hours, #KylieCosmeticsFail was trending.

But it wasn’t just one product.

A growing number of beauty content creators have begun posting receipt-packed videos, exposing everything from poor pigmentation to customer service horror stories—including missing items, melting lipsticks, and shady return policies.

Even more damaging? The silence from Kylie herself.

Normally known for addressing controversy head-on with a selfie or a product demo, Kylie has remained strangely quiet, choosing instead to post cryptic Instagram stories about “protecting your energy” and “evolving past negativity.

But fans aren’t buying it.

“She’s lost touch with her customer base,” said one Reddit user in the r/BeautyGuruChatter thread, which has now ballooned to over 1,000 heated comments dissecting every move Kylie’s made in the past month.

“The brand feels like it’s on autopilot while she’s busy posting skincare reels from her mansion.

And while Kylie’s defenders argue that the backlash is exaggerated and driven by online hate, industry insiders are starting to raise eyebrows.

One beauty brand consultant told InsiderStyle, “When a brand starts to ignore consistent quality complaints, that’s when the loyalty erodes.

Kylie Cosmetics used to be trendy and aspirational.

Now? It’s starting to feel outdated.

Adding fuel to the fire, several ex-collaborators and behind-the-scenes insiders have allegedly come forward anonymously, claiming that the brand has “cut corners” in manufacturing and “slashed budget on R&D” in favor of flashy influencer campaigns.

Even loyal fans are turning skeptical.

“I used to buy every drop religiously,” one TikTok user wrote.

“But now? It all feels recycled.

Same formulas.

Same color stories.

Just new names slapped on it.

It’s giving cash grab.

And the numbers don’t lie.

Sales for Kylie Cosmetics’ latest launch reportedly fell 30% below projections, and several SKUs remain fully stocked online days after launch—a sharp contrast to the instant sellouts the brand enjoyed during its golden era.

So, what’s really happening?

Is Kylie stretched too thin between beauty, fashion, reality TV, and her personal life? Has the brand lost its creative spark? Or has the ever-savvy Gen Z audience simply moved on from the influencer beauty boom of the 2010s?

Whatever the reason, the beauty community is speaking loudly—and Kylie’s silence is only making it louder.

And unless there’s a massive comeback move, rebrand, or honest response from the mogul herself, many fear that Kylie Cosmetics may be slipping from “iconic” to “irrelevant” status faster than anyone expected.

One fan said it best:

“You can’t lip-kit your way out of this one.

Time will tell if Kylie can regain the trust—and dollars—of the audience that made her a beauty billionaire.

But for now, the message is clear:

The gloss is wearing off.

And the beauty world is watching.