Liverpool is set to end its partnership with Nike and return to Adidas for the first time since 2012, marking a major shift in the club’s commercial strategy amid a transformative period with Jurgen Klopp’s impending departure.

Liverpool Football Club has sent shockwaves through the footballing world by securing a blockbuster kit deal with Adidas, marking the end of their partnership with Nike.

This bold move, set to take effect on August 1, 2025, brings the iconic three stripes back to Anfield after more than a decade, reigniting a historic relationship between the German sportswear giant and one of England’s most successful clubs.

The agreement, believed to be one of the most lucrative in Premier League history, is expected to reshape Liverpool’s commercial strategy and elevate the club’s global branding to new heights.

The return of Adidas to Liverpool is more than just a commercial deal—it is a nostalgic reunion with a brand that has been deeply woven into the club’s most memorable eras.

Liverpool previously donned Adidas kits between 1985 and 1996, a golden period that saw them dominate English football.

The partnership was revived in 2006 and lasted until 2012, producing some of the club’s most iconic modern kits. Now, in 2025, Adidas is back, and the expectations are sky-high.

The financial terms of this deal are nothing short of extraordinary. Adidas is set to pay Liverpool over £60 million per season, doubling the £30 million per year that Nike had been providing.

This puts Liverpool’s kit deal on par with some of the biggest in European football, rivaling agreements held by clubs such as Manchester United, Arsenal, and Real Madrid.

Beyond the fixed annual sum, the contract is expected to include performance-based incentives and a lucrative royalty structure linked to global shirt sales.

Given Liverpool’s massive international fanbase, Adidas is betting big on the club’s continued success both on and off the pitch.

The decision to part ways with Nike has raised eyebrows across the footballing world. Nike’s deal with Liverpool, which began in 2020, was structured differently, offering a lower base fee but including a 20% royalty on all merchandise sales.

While the arrangement allowed for significant global marketing opportunities, particularly through high-profile collaborations and celebrity endorsements, the move to Adidas suggests that Liverpool sought a more financially stable and commercially aggressive deal.

With Adidas offering guaranteed revenue at a much higher rate, the club appears to have prioritized long-term financial security over variable earnings.

Liverpool’s transition to Adidas also signals a shift in branding and merchandise strategy. Nike, known for its modern and sleek kit designs, helped Liverpool tap into a younger, trend-driven market.

Adidas, on the other hand, has a reputation for blending tradition with contemporary style, often drawing inspiration from retro designs.

Fans are already speculating about potential kit releases, with many hoping for a throwback to the legendary Adidas templates of the 1980s and early 1990s.

Given Adidas’s success with heritage-inspired kits at clubs like Arsenal and Bayern Munich, supporters are eager to see how Liverpool’s future jerseys will pay tribute to the club’s rich history.

The timing of this deal is particularly significant for Liverpool, as it aligns with a period of major transition on and off the field. With Jurgen Klopp set to depart at the end of the current season, the club is entering a new managerial era.

The switch to Adidas could serve as a symbolic fresh start, ushering in a new chapter for the Reds under fresh leadership.

Meanwhile, Fenway Sports Group, Liverpool’s owners, have been actively working to strengthen the club’s financial position, and this record-breaking kit deal is a testament to their commitment to keeping Liverpool among the elite of world football.

Adidas’s return to Liverpool also comes at a time when the sportswear giant is making aggressive moves in the football industry. The brand recently lost its long-standing contract with the German national team to Nike, a major blow given Adidas’s deep-rooted ties to German football.

Securing Liverpool, one of the most commercially valuable clubs in the world, is a statement of intent from Adidas as it looks to maintain its dominance in the global football market.

For Liverpool fans, this deal represents both a financial victory and a sentimental homecoming. The club’s history with Adidas is filled with legendary moments, from the classic candy-striped kits of the late 1980s to the Fernando Torres-era designs of the late 2000s.

Now, as Liverpool embarks on a new journey with Adidas, there is hope that this partnership will bring both aesthetic brilliance and financial strength to the club.

With the countdown to the new kit launch already underway, anticipation is building. Adidas’s official takeover begins in August 2025, meaning Liverpool will likely wear Nike kits during their pre-season tour before unveiling the highly anticipated Adidas designs ahead of the 2025/26 Premier League campaign.

Fans are already speculating about potential designs, limited-edition releases, and even special throwback collections that could celebrate the club’s iconic past.

Liverpool’s move from Nike to Adidas is more than just a change of kit manufacturer—it’s a strategic power play that cements the club’s status as a commercial powerhouse.

With a record-breaking deal, a new era on the horizon, and a nostalgic connection to past glories, the Reds are setting the stage for an exciting future. The question now is: will this be the beginning of another golden era for Liverpool, both financially and on the pitch?