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Taylor Swift Announces New Album,ย The Life Of A Showgirl
TS12 is almost upon us. On Aug. 12, Taylor Swift announced the release of herย 12th studio album,ย The Life of a Showgirl. The singer unveiled her new album on herย official website, posting a three-hour countdown ending right at 12:12 a.m. ET.
On Instagram, Swift alsoย shared a clipย of her announcing the albumโs title on boyfriend Travis Kelce and his brother Jasonโsย New Heightsย podcast. As fans previously suspected,ย Swift will appearย on the next episode to talk about her new project. The episode will be posted on Aug. 13 at 7 p.m. ET, with the date and time matching both Swiftโs lucky number 13 and Travisโ Kansas City Chiefs number 87.
In the teaser, Swift shows the Kelce brothers the album cover โ which was censored โ signaling that she might make her grand reveal during the podcast. โThis is my brand new album,ย The Life of a Showgirl,โย she proudly declared, which made Jason scream. โTS12!โ Travis yelled in response.
Fans can nowย pre-orderย The Life of a Showgirlย on Swiftโs official store, where the album cover is also kept protected with a stock image of a lock. The official release date will also be announced at a later date, though Swiftโs store states that the vinyl, CD, and cassette will ship before Oct. 13, which means that the likeliest release date is Friday, Oct. 10.
TS12 Easter Eggs
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Swift has been laying Easter eggs pointing to her 12th album for months, starting at the 2025 Grammys, where she wore a pair of ruby earrings with exactly 12 stones. In May, she wrote a letter proudly announcing that she nowย owns the mastersย of her first six albums, and spelled the word โthisโ in the first paragraph withย exactly 12 iโs.
In the days leading up to her announcement, Swiftโs official fan account, Taylor Nation, shared exactlyย 12 orange Eras Tour looksย on social media, captioning the post, โThinking about when she said โSee you next eraโฆ,โโ along with a flaming heart emoji. Swifties took this as confirmation that Swiftโs 12th album was imminent, and the eraโs colorย would be orange, as fans have long expected.
