In a bold and passionate move, WNBA sensation Angel Reese has publicly criticized American Eagle for their recent advertisement featuring actress Sydney Sweeney, which many viewers have found disrespectful to Black culture.

The controversy has sparked heated debates on social media and beyond, igniting a larger conversation about cultural sensitivity, representation, and accountability in advertising.

WNBA star Angel Reese speaking out on cultural representation and respect.

The Controversial Ad: What Sparked the Outrage?

American Eagle’s latest campaign starring Sydney Sweeney was intended to showcase youthful energy and style. However, many viewers and critics quickly pointed out elements in the ad that seemed to appropriate or disrespect Black culture. From styling choices to the portrayal of cultural symbols, the ad was seen by many as tone-deaf and insensitive.

Angel Reese, known not only for her incredible basketball talent but also for her outspoken advocacy on social justice issues, took to social media to call out the brand. Her message was clear: brands must do better when it comes to respecting the cultures they borrow from.

Sydney Sweeney in the controversial American Eagle advertisement.

Angel Reese’s Powerful Message

Reese’s statement resonated with millions. She emphasized the importance of authentic representation and reminded American Eagle of her massive global influence, saying she has “3 billion fans around the world.” This was a call to action for brands to recognize the power and voice of Black culture and to approach it with respect and authenticity.

“It’s time for a change. Brands need to listen, learn, and respect the cultures they draw inspiration from. This isn’t just about marketing — it’s about human dignity and respect.”

Her remarks have since fueled discussions among fans, influencers, and industry insiders about the responsibility companies have in shaping cultural narratives and the consequences of ignoring these responsibilities.

The Broader Conversation on Cultural Sensitivity in Advertising

This incident with American Eagle is far from isolated. In recent years, numerous brands have faced backlash for cultural appropriation or insensitivity in their campaigns. The rise of social media has amplified voices like Angel Reese’s, making it harder for companies to dismiss public concerns.

Experts in marketing and diversity have stressed the need for brands to engage with cultural consultants and diverse creative teams to avoid missteps. Authenticity and respect are no longer optional but essential to connect with increasingly aware and socially conscious audiences.

What’s Next for American Eagle?

Following the backlash and Angel Reese’s outspoken criticism, American Eagle has yet to release a detailed public response. Industry watchers are closely monitoring how the brand will address these concerns — whether through an apology, changes to the campaign, or new initiatives to promote diversity and inclusion.

For Angel Reese, this moment highlights her role not only as a sports icon but also as a powerful advocate for social justice and cultural respect. Her voice adds to a growing chorus demanding accountability and meaningful change in how culture is represented in mainstream media.

Conclusion

The controversy surrounding American Eagle’s ad featuring Sydney Sweeney and Angel Reese’s strong response underscores a vital cultural moment. It is a call for brands everywhere to rethink their approach to diversity and representation, ensuring they honor the cultures they portray rather than exploit them. As Angel Reese said, “It’s time for a change,” and many are listening.