At UFC 320, Alex “Poatan” Pereira shocked the world—not just with a devastating knockout victory over Magomed Ankalaev, but with what he did next. While most fighters celebrate a $3 million payday with fast cars, luxury watches, and VIP nights out, Pereira quietly chose a different route.

He didn’t spend. He planted.

Born and raised in the rough outskirts of São Bernardo do Campo, Brazil, Pereira’s path to success is one of grit and resilience. Before becoming a UFC champion, he worked odd jobs and battled alcoholism, using martial arts as a lifeline out of poverty.

Fast forward to UFC 320: After adding another highlight-reel knockout to his resume, Poatan walked away not just with a win bonus—but a statement. And it wasn’t made in gold or diamonds.

Where the $3 Million Went: Real Estate, Gyms, and Coffee Farms

So what does Alex Pereira do with millions of dollars?

While some fighters burn through fortunes, Pereira invests smartly and strategically, focusing on Brazilian real estate, fitness businesses, and even agriculture.

1. Real Estate in São Paulo

Pereira has quietly acquired multiple properties in São Paulo, Brazil’s financial capital. These are not flashy penthouses—but long-term investments generating consistent rental income. According to sources close to the fighter, he focuses on residential developments in growing urban areas—part of his larger goal of financial independence beyond fighting.

2. Gyms with Glover Teixeira

Pereira’s mentor and longtime training partner, Glover Teixeira, is more than just a cornerman. The duo co-own several MMA and fitness gyms across Brazil, blending Poatan’s fame with Glover’s legacy to create profitable businesses that also give back to the community.

These gyms serve as both training facilities and business models, offering memberships, merchandising, and professional coaching—all fueled by the UFC star’s global recognition.

3. The Secret Empire: Coffee and Cacao Farms

Perhaps the most surprising part of Pereira’s portfolio? Farming.

Behind the scenes, the UFC champion has been quietly building a rural empire of coffee and cacao plantations in Brazil. Sources say the farms are located in the fertile regions of Minas Gerais and Bahia, two of the country’s most productive agricultural zones.

Coffee and cacao aren’t just nostalgic nods to Brazilian roots—they’re lucrative exports. With increasing global demand for specialty coffee and organic cacao, Pereira is positioning himself to reap long-term profits while staying grounded in his homeland.

Why It Matters: From Fighter to Financial Role Model

In a sport where money often disappears as fast as it arrives, Pereira’s financial choices are breaking the mold. His focus isn’t on flash—it’s on legacy.

Where others chase clout, Poatan plants crops.
Where others buy fast cars, he builds gyms.
Where others live in the moment, he’s thinking generations ahead.

His story isn’t just a fight story. It’s a blueprint for how athletes—especially those from humble beginnings—can turn fame into generational wealth.

With UFC 320 behind him and millions in the bank, Alex “Poatan” Pereira is showing the world that success in the Octagon can translate into smart, sustainable investments outside it.

From real estate in São Paulo, to gyms with Glover Teixeira, to a secret empire of coffee and cacao farms, Pereira isn’t chasing status symbols—he’s planting seeds for the future.

In the fight world, he’s a champion. In the world of business, he’s quickly becoming a legend.